Many of us are already familiar with utilizing psychographics in marketing. However, it can also be applied to making important business decisions throughout the entire business journey. From ideation to exit, harnessing the power of psychographics can help you make better-informed decisions every step of the way. By digging deeper than just basic demographics and truly comprehending what motivates and inspires your community, you can tailor your marketing strategies, create innovative products, select the ideal business accelerator and investors, and ultimately build an engaged, loyal, and supportive community that wants to see you succeed at every turn.

Know your community like you know your best friend – their psychographics are the secret sauce to business success!

Creating a Marketing Mix:

Using psychographics in business is like getting to know your customers on a deeper level. You learn about their personality traits, values, attitudes, interests, and lifestyles, which in turn can help you create marketing messages that really hit home, choose marketing channels that your target audience is more likely to use, and boost sales and customer loyalty.

Developing Products & Services:

Additionally, understanding your target audience’s psychographic profile can help you develop products and services that truly resonate with them. By conducting market research and delving into their values and preferences, you can create products that align with their needs and desires, resulting in successful launches, happy customers, and increased brand loyalty. It’s all about putting your customers at the center of your business decisions!

Choosing an Accelerator:

Choosing the right business accelerator can be critical to the success of your startup, and psychographics can help you make an informed decision. By understanding the accelerator’s target audience, type of mentorship and resources provided, and location and community, you can identify the accelerator that is the best fit for your startup’s needs and goals. For example, if you are woman founder, you can join Get Sh!t Done, where entrepreneurs can gain traction and grow businesses that scale generational impact.

Determining Pitching:

You can even use psychographics to determine which pitching events are best aligned in helping you get your business in front of the public.  For example, if you have a CPG startup (consumer products goods) that caters to a highly eco-conscious audience, you might want to participate in events that are centered on impact, such as SOCAP. By using psychographics to identify the right events, you can increase your chances of success by connecting with individuals who share similar values and lifestyles, ultimately leading to higher community involvement.

Researching Investors:

Psychographics can also help you choose investors that better support your mission, vision, and values. By understanding potential investors’ values, interests, and behaviors, you can identify those who share similar characteristics and are more likely to be better partners, and support your business in the long run. For example, if you are a female founder who has a startup that helps move the needle for women in support of their health, wealth, and  a cleaner, and safer world, then Emmeline Ventures might be an extraordinary fit for your startup.


In summary, by understanding the power of psychographics and utilizing this data in various business decisions, you can increase customer satisfaction and engagement, brand loyalty, bring more alignment and joy into your business and the work you do on it, and overall success for everyone involved. So, let’s use this powerful tool and achieve new heights of success!